{"id":637,"date":"2014-10-10T22:15:08","date_gmt":"2014-10-10T22:15:08","guid":{"rendered":"http:\/\/elegant-drink.flywheelsites.com\/?p=637"},"modified":"2015-03-27T22:26:31","modified_gmt":"2015-03-27T22:26:31","slug":"secrets-behind-logo-designed-royalty","status":"publish","type":"post","link":"https:\/\/ruhm.com\/secrets-behind-logo-designed-royalty\/","title":{"rendered":"The Secrets Behind the Logo We Designed for Royalty"},"content":{"rendered":"

[vc_row][vc_column width=”1\/1″][image_with_animation image_url=”655″ animation=”Fade In” img_link_target=”_self”][vc_column_text]<\/p>\n

Maui\u2019s most expensive beachfront estate needed more than just a pretty logo. We had to create something fit for a king.<\/p><\/blockquote>\n

\n

[\/vc_column_text][vc_column_text]Hale Ali\u2019i<\/i>. Say it out loud: Ha<\/b>-leh Ah-lee<\/b>-ee.<\/p>\n

A home by any other name might smell as sweet, but it\u2019s hard to imagine this home being named anything else. These are the Hawaiian words for \u201cRoyal House\u201d. When it came time for us to tell its story, we decided to create a logo that embodied the spirit of the place.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/1″][vc_column_text]\"hale-alii-logo-2\"[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]Given the theme of royalty, we started with the idea of a crest. It is\u00a0topped with a classic Hawaiian image of the kahili<\/i> and paddles (\u00a01\u00a0<\/strong>). The kahili<\/i> was the royal standard of the ali\u2019i<\/i>, the chiefly class of ancient Hawai\u2019i. The paddles are, of course, symbolic of the islanders\u2019 seafaring nature.<\/p>\n

At its center is a pineapple (\u00a02\u00a0<\/strong>), a long-standing symbol of hospitality (also the detailing in the home\u2019s balcony railings). The pineapple sits on a slight hill (\u00a03\u00a0<\/strong>), as does the residence. It is situated above the beaches, occupying a place of prominence on the landscape. This also prevents anyone on the shore from seeing into the home, maintaining the overall sense of privacy.<\/p>\n

The dwelling is encompassed by a fortress wall (\u00a04\u00a0<\/strong>) which opens only to the sea – a feng shui <\/i>element that emanates security and protection, while giving respect to the ocean. In our logo, flowers face inward (\u00a05\u00a0<\/strong>) to signify the way in which nature has been gently integrated with the architecture \u2013 another feature of feng shui<\/i> design<\/a>. As a final flourish, the wall is dotted with nine circles (\u00a06\u00a0<\/strong>), as a nod to the home\u2019s address: 9 Kapalua Place.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/1″][vc_gallery type=”nectarslider_style” layout=”3″ gallery_style=”1″ onclick=”link_no” custom_links_target=”_self” interval=”3″ images=”664,665″ img_size=”1000×668″][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/1″][vc_column_text]The logo was, for us, an opportunity to discover and exhibit the character of Hale Ali\u2019i itself – stately and warm, hidden away, yet self-assured. We hope it draws you in to explore in detail<\/a> what more it has to offer.[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"

Maui\u2019s most expensive beachfront estate needed more than just a pretty logo. We had to create something fit for a king.<\/p>\n","protected":false},"author":1,"featured_media":2257,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"yoast_head":"\nThe Secrets Behind the Logo We Designed for Royalty | RUHM Marketing<\/title>\n<meta name=\"description\" content=\"Maui\u2019s most expensive beachfront estate needed more than just a pretty logo. 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