SERVICES

THE PROJECT

Where most traditional real estate marketing ends, RUHM is just getting started

BRANDED WEBSITE

92% of buyers claim the internet as their primary tool for finding a home. It’s not a matter of if they’ll see it but what they see. Our immersive, video-rich websites are customized to your home’s brand and adjust seamlessly to mobile, tablet, and desktop computers.

MULTILINGUAL SITES

International investors constitute over ⅓ of our buyers. To reach non-English speakers, each website is professionally translated to targeted languages with unique tracking URLs.

TARGETED ONLINE CAMPAIGN

The internet is more important than ever. Utilizing social media, targeted remarketing, adwords, location-based tracking, and strategic placement on important websites, we leverage interactive multimedia to connect buyers and increase shareability.

CREATIVE SHORT FILMS

Whether unorthodox viral video or emotional narrative, our 4K short films allure viewers, communicate features, and encourage shareability – no matter what language you speak. Armed with the coveted RED camera, our film crew, support team, and hired actors and models create media that makes your home unforgettable.

VTOUR

Whether 100 feet above the pines or in your subterranean garage, viewers can explore your home and community in 360 x 360 degrees from the comfort of their couch on whichever browser or device they prefer. Buyers can step inside, invite their families, and experience what life would be like as they walk from one room to the next.

PHOTOS & CINEMAGRAPHS

Photos are primary. Each image is “painted” with light with multiple strobes, then hand retouched and composited by our professional retouchers. Each composition reflects several hours of refinements and color corrections. We also bring photos to life with “cinema graph” – an intriguing hybrid of photo and video.

AD STRATEGY

Our designers, copywriters, and marketers are always available to create and place ads for any medium. We’ll negotiate with media buyers, magazines, newspapers, and websites to make sure your home is seen by the most targeted buyers in the best possible way.

ANALYTIC REPORTS

We’re fully transparent with results. Your monthly analytic reports include number of visits, referral sources, engagement mapping, and social statistics. Every marketing dollar spent is measured, analyzed, and reported so you know exactly how successful each campaign has been.

PUBLIC RELATIONS

Editorial presence is more powerful than purchased ad space. Your home’s story is pitched to major news outlets within your target demographic. When your property is on the breakfast table and online news feed of the world’s wealthiest, you’ll see exponential growth of web traffic.

THE PROCESS

There is no shortcut to what we do.

THE MEET-CUTE

Initial client meeting
Client brief written: home highlights, details, floor plans
Internal analysis (strengths, weaknesses, opportunities, threats)
- Account Executive (AE), Creative Director (CD), and Project Manager (PM) meet to define preliminary goals, expenses, audience, initial budget, resources, and schedule
Proposal delivered to client for approval

CREATIVE BRIEF

Executive team introductions
AE reviews client brief with client to ensure clarity of goals/details
Preliminary walk-through / scouting trip (digital or in person)
Property SWOT
- Determine most marketable strengths of home, community, and lifestyle, identify potential negatives, find unique opportunities, risk evaluation
Creative brief:
- Document written explaining background, overview, goals, target audience, comparable sales, tone, message, visuals, deliverables, and schedule
Evaluated by CEO and CD
Delivered to client for approval / revisions

CREATIVE THINK TANK

Approved creative brief is shared with Creatives
PM schedules “Think Tank Meeting”
- SWOT reviewed
- “All On Board” brainstorming: Each idea is written on the board without critique
Video, design, message, and tone concepts brainstormed
Concepts narrowed down to best ideas
“I like ___, but I wish ___” discussion
Best concept aligning with creative brief selected

PRE-PRODUCTION

Storyboard / script development
Photo shot list and style guide development
Talent:
- Auditions > callbacks > negotiations > scheduling
Location scouting / research trip
Staging and set design
Equipment sourcing
- Research > site-specific gear purchases > gear prep
Legal / insurance / permits collected and filed
Crew logistics:
- Accommodations, transportation, specialty vehicle arrangements, gear shipment

ON-SET PRODUCTION

Production team briefing and schedule overview
Set up mobile office
Meal planning for crew
Gear set-up
Rental pickup
Property walk-through
Film and photo shoots:
- Property filming
Interior
Exterior
Community
- Aerial filming and photography
- Community / detail B-roll shoot
- Data migration / organization in the evenings
Vidpics shoot
VTour shoot (interactive virtual tour)
- Light re-staging for 360º photos
- Virtual tour photography (interior, exterior, community, aerial)
- Pick-up / detail shots
- Return travel confirmation
- Repacking / travel to base

IN-HOUSE PRODUCTION

Property branding
- Property personality evaluation
- Preliminary sketches > final three options > CD approves
Copywriting
- Based on creative brief, copywriter creates written story
- Various translators hired to create multilingual copy
Responsive website design
- Asset design / layout
Films, VTour, photographs, vidpics, copy, and agent / broker information
- Code custom features / integrations
- Test and troubleshoot mobile, tablet, and desktop versions
- Update major real estate listing sources with unique URL
Multi-version websites
- Multilingual sites
Collect translations from translators
Duplicate sites with new URLs
Input translated copy
- MLS website
Duplicate site with new URL
Remove “Inquire” page and broker information
Assist broker with URL placement into local MLS
- Ongoing updates and maintenance
Printed Marketing Collateral
- Determine distribution strategy
- Collect copy, compile assets, and design layouts
- CD / client approval

POST-PRODUCTION

Film post-production:
- Import and backup
- Footage review / selections
- Rough cut approved by CD for picture lock
- Audio design and mastering
- Color grading
- Final cut approved by CD
- Exporting and web optimization
- Video background loop edited, color graded, and uploaded
- Vidpics timed, graded, and uploaded
Photography post-production:
Still photos
- Digital inventory unload
- Asset backup
- Photo selection approved by CD
- Each photo hand-retouched and colored
- Multiple optimized exports
- Master files and export backup
VTour
- Asset backup
- Photo selection
- Retouching
- Point assembly
- Distortion corrections
- Retouch final stitched points
- Mapped and linked

PROMOTION

Final collateral approval by client, CD, and CEO
- Films
- Websites
- Designs
- Copy
Property launch on MLS and listing sites via the agent
Develop press releases
Interviews for press
Pitch home or related story to targeted media
Agent email campaign
Negotiate media buys
Design third party ads for selected publications
Targeted social media, remarketing, and blog feature campaigns
Direct mailing print campaigns
Develop and analyze monthly analytic reports
Ongoing campaign maintenance and optimization

SERVICES

WE MAKE LUXURY FAMOUS.