Located in the heart of Honolulu and minutes from some of Hawaii’s most iconic beaches, Park Lane Ala Moana offers an elegant five-star resort lifestyle within the environs of a cosmopolitan global city. Park Lane is also the only property in all of Hawaii to be connected to Ala Moana Center, the world’s largest open-air luxury shopping and entertainment destination. RUHM was tasked with communicating the singular essence of the Park Lane lifestyle to a multinational audience.
32
Web Traffic Increase
2
Public Relations Ad Value
137
Secured Media Placements
2
Global Cities Reached
RUHM created a compelling series of short films anchored by “Rediscover Home,” a story of one family’s journey back to Hawaii as they are reminded of cherished memories spent in the Islands throughout their lives. The film was supported by documentary and event films as well as a new, interactive and immersive website featuring refreshed photography, copy and design

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