Featured on the cover of a leading real estate magazine and stagnate on the market for over a year with few showings, Hale Ali’i’s story wasn’t being told. Upon contract expiration, the homeowners decided to take a new approach by hiring RUHM even before they hired a new real estate agent.
Total phone inquiries
Pageviews through Chinese marketing channels
Media appearances, including Wall Street Journal and Ocean Home magazine
Global website visits
Developed exclusively for the property, HaleAlii.com was featured in the Wall Street Journal and led to Hale Ali’i being named as one of the “Top 20 Ocean Homes” by Ocean Home Magazine.

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Online Strategy

For this large-scale international project, we needed to tell the home’s story to attract media attention and accommodate foreign buyers. The “choose your own adventure” video allowed visitors to explore Maui and the home in an unexpected way.

The site drew 12,000 page views in the first month alone, with targeted social media campaigns increasing visits by 27%. Hale Ali’i won a spot in Ocean Home Magazine’s Top 20 Ocean Homes and a feature Haute Living.


"This team has invested more in marketing our home than I could have EVER expected! They have no competition!"

− David O'Neil, Homeowner

"They have a wonderful monthly report that lets you know, not only the number of views, but where in the world the people are viewing it from."

− William O'Neil, Homeowner

Print Strategy

Careful tracking of the many media outlets promoting Hale Ali’i allowed us to see which ads drove the most clicks, views, and inquiries. This print strategy included: features by the Wall Street Journal in print and online; prominent placement in Homes & Land Maui Magazine, and Luxury Homes magazine; and a targeted mailing of 1,000 fine art books to affluent buyers across the country.