For this large-scale international project, we needed to tell the home’s story to attract media attention and accommodate foreign buyers. The “choose your own adventure” video allowed visitors to explore Maui and the home in an unexpected way.
The site drew 12,000 page views in the first month alone, with targeted social media campaigns increasing visits by 27%. Hale Ali’i won a spot in Ocean Home Magazine’s Top 20 Ocean Homes and a feature Haute Living.
FROM OUR CLIENTS
"This team has invested more in marketing our home than I could have EVER expected! They have no competition!"− David O'Neil, Homeowner
"They have a wonderful monthly report that lets you know, not only the number of views, but where in the world the people are viewing it from."− William O'Neil, Homeowner
Careful tracking of the many media outlets promoting Hale Ali’i allowed us to see which ads drove the most clicks, views, and inquiries. This print strategy included: features by the Wall Street Journal in print and online; prominent placement in Homes & Land Maui Magazine, and Luxury Homes magazine; and a targeted mailing of 1,000 fine art books to affluent buyers across the country.