Designed for two of Las Vegas’ most renowned resort architects on a premier lot just 15 minutes from the Las Vegas strip, CAVU epitomizes the Desert-Modern aesthetic. RUHM was tasked with creating a marketing package to revitalize demand, increase perceived value, and more clearly communicate the primary selling points to a young, edgy audience.
Dollars in equivalent ad value of PR campaign results
Impressions through editorial features
Cities represented among visitors
Longer webpage-visit duration than national average
By creating a resort-style brand, integrating video elements, and giving the home its own cheeky personality, RUHM secured CAVU’s top billing online, in print and in buyers’ minds. The result: CAVU received two inquiries, tens of thousands of views, and garnered accolades from respected industry publishers within the first 72 hours of the property’s custom website launch.

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