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George Ezra is making some really catchy music right now. He’s also surprising people, partly because he looks absolutely nothing like he sounds, but also because his videos are just so darn engaging to watch.
[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/1″][vc_column_text]We’re particular fans of Ezra’s brilliant use of visual storytelling; so much so that we couldn’t wait to feature some of them on our first-ever #VideoHighFive.[/vc_column_text][divider line_type=”No Line” custom_height=”30″][vc_column_text]
Hit Us Up: Micro Storytelling
By filming lots of people in condensed quarters, then choreographing them to move in unison and individually at different moments, the director draws the eye to mini-characters who literally stand out in the crowd. Because these archetypes are costumed and propped with great intention, we instantly know a little bit more about who they are. And that raises even more questions: Why is the doctor so sad? Who is the beauty queen talking to? Who is the grieving man with the urn? We’re intrigued, so we keep watching.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/1″][vc_video link=”http://youtu.be/VHrLPs3_1Fs”][/vc_column][/vc_row][vc_row][vc_column width=”1/1″][vc_column_text]
Slap Us Some Skin: Situational Drama
We often mute our own films in the editing process to test whether or not the visual narrative can stand alone, without help from the music. In our opinion, this video can. The song is called “Blame It On Me,” and the lyrics seem to be about being in the wrong place at the wrong time on the worst day. And it’s so relatable. Each one of us has felt, at one time or another, like we’ve been trampled on, crapped on or run over by a crazy person for no good reason. All those things happen to the hero in this video, one after another, so we sympathize with him. And we don’t need to hear the song to do so because the action sequences are so clear and (forgive us) hard-hitting.
Plus, there’s a suction-dart gun, a flatulent bird and a rugby team on a rampage. Win![/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/1″][vc_video link=”http://youtu.be/H4ifSrE8iSg”][/vc_column][/vc_row][vc_row][vc_column width=”1/1″][vc_column_text]
Put ‘Er There: Frenemies, Gimmicks and Gongs – Oh My!
The song is cute and carefree, and so is Ian McKellen with a gong, in a pink-ribboned hat. He’s just messing with George constantly, upstaging him, cutting in on his time in front of the camera, and generally being a goof ball. George pretends to be frustrated. He confronts Ian, then everybody gets all “aw shucks,” and makes up. The situation, like the backdrop, is totally manufactured, and the director wants you to know it because, in this case, it’s funny. And sometimes a music video doesn’t need to do anything else but make us laugh.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/1″][vc_video link=”http://youtu.be/ZS0WvzRVByg?autohide=1&color=white&modestbranding=1&rel=0&showinfo=0″][/vc_column][/vc_row][vc_row][vc_column width=”1/1″][vc_column_text]Are you as enthralled with George Ezra’s videos as we are? Drop us a comment!
Have ideas for next week’s video High Five? Email Sabra@RUHM.com.[/vc_column_text][/vc_column][/vc_row]